5,838 Entries
Jim Poh is VP, director of creative content distribution, at Crispin Porter + Bogusky, running BMW’s Mini. He manages the remarkably lean team of four in-house media planners at CPB on the brand with America’s sexiest media strategy. With a…
In recognition of the growing demand for video on wireless devices, Telestream has partnered with PacketVideo to include PacketVideo’s MPEG-4 encoder in Telestream’s FlipFactory software. That means content creators and owners can use FlipFactory to automatically convert programs and news…
Viacom Plus, Viacom’s cross-platform sales and marketing arm, has reached a new multimillion-dollar cross-platform deal to promote General Motors’ Saturn Ion automobiles in and around “Survivor: The Amazon,” set to debut Feb. 13 on CBS.The deal includes “Survivor” and Ion-related…
It isn’t enough anymore for top salesman Larry Fischer to bring in impressive revenue. Part of his job as president of Time Warner Cable Advertising Sales is to use tomorrow’s technologies to close today’s gap between revenue and the actual…
see publication for the following charts:Demographic ratings: broadcast prime time, syndicationNight by night nielsen prime time ratings for the week of Jan. 27-Feb. 2Ratings for the week of Jan. 27-Feb. 2
SBC Communications, facing an ever more competitive phone market, has joined the bidding for DirecTV, throwing yet another wrench into plans by News Corp.’s Rupert Murdoch to add the No. 2 satellite TV provider to his global network of satellite…
Cable interconnects are hitting critical mass and taking on a more significant role in helping national and regional marketers reach television viewers across an entire local TV market. An interconnect is defined as a single sales organization representing a collection…
Cable networks are on a roll.Mobile marketing is growing in importance to cable programmers in their affiliate marketing efforts. The past few years have seen an increase in the number of networks offering truck and tour promotions for local marketing…
What it is: The Z-3000/ CR-D10 Camcorder, a DVD-RAM Camcorder from HitachiWhat it does: The DVD-Ram camcorder, introduced late last year, is designed for news gathering and news production. It includes a DVD-RAM, which allows for DVD recording. DVD is…
Title: Senior VP, RealOne Services with RealNetworks. He oversees the consumer side of RealNetwork’s business, including SuperPass, which contains content from a number of TV networks such as ABC, CNN and Fox Sports.Background: Mr. Brown joined RealNetworks in August 2002…