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Baby Bell bids for DirecTV

SBC Communications, facing an ever more competitive phone market, has joined the bidding for DirecTV, throwing yet another wrench into plans by News Corp.’s Rupert Murdoch to add the No. 2 satellite TV provider to his global network of satellite…

Interconnects on the increase

Cable interconnects are hitting critical mass and taking on a more significant role in helping national and regional marketers reach television viewers across an entire local TV market. An interconnect is defined as a single sales organization representing a collection…

Marketing on the move

Cable networks are on a roll.Mobile marketing is growing in importance to cable programmers in their affiliate marketing efforts. The past few years have seen an increase in the number of networks offering truck and tour promotions for local marketing…

Product Spotlight: Z-3000/CR-D10 Camcorder

What it is: The Z-3000/ CR-D10 Camcorder, a DVD-RAM Camcorder from HitachiWhat it does: The DVD-Ram camcorder, introduced late last year, is designed for news gathering and news production. It includes a DVD-RAM, which allows for DVD recording. DVD is…

Profile: Merrill Brown

Title: Senior VP, RealOne Services with RealNetworks. He oversees the consumer side of RealNetwork’s business, including SuperPass, which contains content from a number of TV networks such as ABC, CNN and Fox Sports.Background: Mr. Brown joined RealNetworks in August 2002…

The New Television: Case closed?

Steve Case got his just desserts.And now we know why.Gerald Levin, the former CEO of AOL Time Warner, says that Case forced him to resign in late 2001. In an interview with The New York Times, Levin says his feud…

The New Television: Dishing it out

Revenge is a dish best served cold.The Wall Street Journal reported last month that EchoStar chief Charlie Ergen may sell his satellite TV service to Rupert Murdoch and/or Liberty Media. If the deal goes through, EchoStar’s onetime merger partner, DirecTV,…

Who Is News

Advertising & AgenciesNeil Viserto to VP, Adlink sports, Adlink, from VP, broadcasting and marketing, Washington Redskins.BroadcastingJohn Viall to VP, engineering and operations, LIN TV Corp., from corporate director, digital television operations, Viacom.Lisa Melching to VP, scheduling and strategic analysis, NBC…

Product Spotlight: Go2Broadband

What it is: Go2Broadband (G2B), a service of CableLabs.What it does: G2B is an Internet-based online database designed to assist retailers and content providers in selling cable services such as high-speed Internet access. G2B is a cable industry-wide tool that…

Profile: Richard Fisher

Title: CEO, eMotion Inc.Background: Mr. Fisher has been with eMotion for about a year and previously served as president of RespondTV. Prior to that, he was the founder and CEO of ZDTV, now TechTV.Focus: eMotion provides software to manage digital…