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Sniper coverage showed cable news weaknesses

To the man with a hammer, the old adage goes, everything looks like a nail. As national cable news networks covered the Washington-area sniper case, the “experts” they turned to pounded their rhetorical hammers at length in every direction but…

Product Spotlight: Media Manager Select

What it is: Media Manager Select, a new feature of the Media Manager asset management system from Avid. Media Manager Select should be available the first week of December.What it does: The “Select” feature opens the production environment beyond editors…

Content, services must counter cable erosion

The stagnation and recent decline in cable’s basic subscriber growth are not the aberration some company executives contend, and in fact, underscore the industry’s increasing financial vulnerability to outside forces.The recent jolt to the basic subscriber foundation-on which cable operators…

The Insider

In what The Insider affectionately calls their spare time, B. Smith-the inspiration for a growing multimedia empire that ranges from a 6-year-old syndicated show and three popular restaurants to Vogue home couture patterns, a Bed, Bath & Beyond line of…

Success Story: Station makes a case for kids

Many TV stations air segments that encourage viewers to adopt a child, but Raycom Media-owned WAFF-TV, the NBC affiliate in Huntsville, Ala., attached a unique drive to its segment this year called “Cases for Kids.”“It came to the attention of…

The wizards of WB

The WB certainly has the goods this season, but equally important, they have the guys. They’ve got Bob-a-Lew.No, that’s not a typo. That’s TV promotion industry lingo for Bob Bibb and Lewis Goldstein. In one of the more amazing track…

Who Is News

BroadcastingJohn M. Culliton to VP and general manager, KNXV-TV, Phoenix, from VP and general manager, KCBS, Los Angeles.Debbie Milligan to director, marketing and community affairs, KMOV-TV, St. Louis, from marketing manager, The Rouse Company, Dallas.Harlan Milton to VP, technical operations,…

Profile: Bruce Roberts

Title: President, WideOrbit in San FranciscoBackground: Mr. Roberts joined WideOrbit, which provides traffic, sales and billing systems to broadcasters, in 2000. He previously worked for KGO-TV in San Francisco as a general sales manager in the late ’90s and also…

Profile: George Ehinger

Title: VP, advertising and strategic relationships, TechTVRecent interesting deals: “We pride ourselves in doing customized programs for our advertisers. This year we did two that were outstanding. The advertisers were Best Buy and Microsoft. In both cases we used our…

Stations go to the movies to find an audience

Now showing at your local multiplex … commercials for your local market TV station.In the past year, local stations have been running commercials for their evening newscasts and new fall season network TV shows. Stations-especially affiliates of the younger-demo-oriented broadcast…