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Lifetime wellness

WTAE-TV, a Hearst-Argyle-owned ABC affiliate in Pittsburgh, has brought health issues to the forefront with an initiative that uses station resources to advance the issue of taking charge of personal health and wellness.WTAE, in conjunction with the Allegheny County Health…

Profile: Stacey Shepatin

Title: VP and director of national broadcast, Hill, Holliday, Connors, Cosmopulos. Recent interesting deal: “Last month, we partnered with CBS to broker an innovative product placement deal for Dunkin’ Donuts during prime-time coverage of `Big Brother.’ Houseguests earned a week’s…

The Little Picture: Nets just aren’t getting the picture on SAP

My fellow TV critics and the networks have differing opinions on the meaning of the phrase “new fall shows.” If you’ve been reading around, you know that we scribes are unhappy with the all-too-familiar setups and story lines of the…

War: Sponsors take wait-and-see stance

TV advertisers and their agencies are doing little beyond general contingency planning to prepare for a possible U.S. involvement in a war against Iraq, according to an informal survey of key Madison Avenue players. “Our contingency plans actually go beyond…

Briefly Noted

Alexander replaces Sherman at NABMarcellus Alexander has joined the National Association of Broadcasters as executive VP of the television department. Mr. Alexander, previously VP and general manager of Viacom-owned CBS affiliate KYW-TV in Philadelphia since 1998, replaces Chuck Sherman, who…

Ratings

See publication for the following listings:Demographic ratings: Broadcast Prime Time, SyndicationNight-by-night Nielsen Prime-time ratings for the week of Sept. 16-22Ratings for the week of Sept. 16-22

The Insider

ABC News developing original unit There’s a new unit quietly taking shape at ABC News with the working title of Lincoln Square Productions and under the supervision of long-form news executive Phyllis McGrady.It would neither replace nor diminish ABC News…

Tauzin’s DTV plan finds little support

Concerned about a backlash from angry consumers, leading lawmakers last week publicly criticized a legislative proposal by Rep. Billy Tauzin, R-La., that would force broadcasters to switch to digital television by the end of 2006. Under existing law, broadcasters don’t…

Close-up: John Kohler

John Kohler has been named senior VP, creative affairs, for Paramount Domestic Television. Mr. Kohler is being promoted from VP of creative affairs. In his new role he will oversee all current programming responsibilities for “Judge Joe Brown” and the…

NBC, HBO sweep Emmys

Some things old, some things new marked the 54th Annual Primetime Emmy Awards broadcast on NBC Sept. 22. NBC and HBO each brought home 24 Emmy statuettes, but it was NBC that brought home the biggest prizes-a first-time win in…