15,322 Entries
The 2004 National Show kicks off Sunday in New Orleans and runs through May 5. The 53rd annual conference and exposition, presented by the National Cable & Telecommunications Association, will feature panels and seminars, with speakers including Time Warner Chairman…
An account executive I once worked with had a sign on his wall: “Momentum unassisted is a gradual stop.” For packaged goods marketers, this means there must be a constant flow of new products that will keep the loyalty of…
Bernie Mac drives a Cadillac Escalade on Fox’s “The Bernie Mac Show.” Sydney Bristow of ABC’s “Alias” prefers a Ford F-150 pickup to chase villains, while Christopher Moltisanti on “The Sopranos” drives a Hummer H2. Fans of Fox’s “American Idol”…
The beginning of May sweeps this Thursday also means the end of two long-running NBC series-“Friends” and “Frasier.” While the two sure-to-be-high-rated finales have left some of the broadcast networks scrambling to come up with creative counterprogramming measures, others will…
New research suggests television viewers are increasingly watching news during the early-morning hours.The study, from Ball State University’s Center for Media Design, found viewers watching more news programming between 6 a.m. and 10 a.m. than at any other part of…
Monday, April 12, 2004-Sunday, April 18, 2004TV Season Week No. 30“The Apprentice” boosted NBC to a weekly victory in adults 18 to 49 with a 4.5 rating/13 share and total viewers with 11.6 million. Top Show of the WeekAdults 18…
Sometimes a successful promotion is about creating fun for the whole family. And sometimes that may mean combining promotions from more than one cable network. That is what worked for Comcast Spotlight in Cherry Hill, N.J.When Cherry Hill Volvo wanted…
Every now and then you might spot a misspelling in a billboard ad and wonder how many phone calls to the company it generated. At least that is what crossed Ken Kinder’s mind when the promotions manager for KWBT-TV in…
Marking its first branding initiative since its relaunch last August, Spike TV will attempt to drive its viewership with a new campaign emphasizing its auto-related programming. The network will proclaim May to be “Motor Mayhem Month” as it spotlights its…
In the wake of a presentation to the Time Warner board by AOL CEO Jonathan Miller last week, the online giant and Time Warner Cable announced a number of initiatives to help them work together, including shared services and an…