15,322 Entries
When my grandmother referred to the refrigerator, she inevitably would call it the “icebox.” The term was a carryover from the days when food was stored in a wooden enclosure, its contents kept cold with daily supplies from an iceman…
If soccer is the king of Hispanic sports, then boxing and baseball may be the crown princes. Soccer telecasts still make up the bulk of programming on most sports channels targeted to the Hispanic viewer, but soccer saturation and viewer…
While Anne Sweeney, newly appointed co-chair of Disney’s Media Networks unit, is about to turn much of her attention to ABC, she has prepared a roadmap for Paul Lee to fix The Walt Disney Co.’s other troubled channel, ABC Family.Mr….
TBS is embracing comedy with a new version of a classic sitcom. TBS last week presented its new identity-tbs very funny-to ad buyers and showed off reality shows that will join the off-network sitcoms on its schedule.Even before shooting the…
As it seeks to move beyond the computer world and into the entertainment space, Hewlett-Packard last week introduced its Digital Media Platform, an integrated, standards-based platform developed in conjunction with Warner Bros. and DreamWorks. Based on H-P’s technology, the platform…
“I never thought so until I came this close to buying a Nissan Xterra based solely on the ad’s background music- Lenny Kravitz’s `Fly Away.’ Ultimately, the only thing an ad can do is get me thinking about the car….
Alliance Atlantis Communications, the company that co-produces the “CSI” franchise, announced Friday that it has streamlined its operations as part of a broader restructuring and has created the new position of chief operating officer as part of the reorganization. Phyllis…
Oprah Winfrey receives the 2004 Distinguished Service Award from the National Association of Broadcasters during the All-Industry opening session April 19 at the Las Vegas Hilton. The annual lifetime achievement honor (TelevisionWeek, April 19) goes to a broadcaster who has…
In an ambitious plan designed to monetize the digital spectrum, Emmis Communications Chairman and CEO Jeff Smulyan used his podium time during last week’s National Association of Broadcasters convention to talk up his sweeping industry initiative for a new multichannel…
In addition to its original programming, FX is pitching some original advertising ideas to media buyers to attract more upfront spending.Bruce Lefkowitz, executive VP of entertainment sales, Fox Cable Networks Group, said one of the new packages is a “launch…