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History Expects ‘Brothers’ Bump

“Band of Brothers” is being given an important mission on History Channel, which on April 11 will debut the award-winning miniseries it acquired from HBO. History executives expect the World War II drama to increase sampling of the channel’s regular…

McGregor Ready to Ride Reality Trail

Actor Ewan McGregor will ride his motorcycle around the world in a new reality series on Bravo, sources said.The program, “The Long Way Around,” will feature Mr. McGregor (“Trainspotting,” “Big Fish,” “Star Wars: Attack of the Clones”) traveling across the…

Tribune Stations Renew ‘Seinfeld’ Through 2011

Hot on the heels of a “Seinfeld” renewal on key Fox stations, Sony Pictures Television has added a splash of Tribune to the list of stations on board to carry the strip through 2011.Sources said the seven Tribune stations that…

Trio Puts Broadband Extras Online

In conjunction with its “Uncovered TV” theme month in March, popular arts channel Trio intends to launch TrioPlus, a new section of its Web site for broadband-exclusive content that isn’t likely to be seen on television.The new broadband initiative, online…

‘DeGeneres’ Gets New Slots, Stations

While recent upgrades have helped Telepictures’ freshman hit “The Ellen DeGeneres Show” surge in the ratings, more are on the way. The strip has now been renewed in more than 85 percent of the country for season two and will…

Scratching a Niche With Psychographics

In an effort to improve advertising sales, ESPN2 is moving beyond traditional demographics to more deeply identify its viewers with what it calls a “psychographic-affinity” sales pitch.Psychographics aren’t new. Since the 1950s advertisers have used the concept to go beyond…

‘SOPRANOS’ HURTS SO GOOD, WHO COULD COMPLAIN?

“The Sopranos” teaches us many things: That it’s bad to lose your temper and kill somebody. That food is life, and though carbs may be fattening and in disrepute right now, they are also delicious. And that where the federal…

News Briefs

ABC Cable Networks Group topper Anne Sweeney turned her attention to the marketing department of ABC Family Channel last week in her latest move toward overhauling the network. Ms. Sweeney integrated the marketing duties for the channel into the network…

Rock ‘n’ roll pilot has indie spirit

Veteran producer and showrunner Steve Levitan (“Oliver Beene,” “Just Shoot Me”) has taken the writer’s axiom “show, not tell” to a new literal degree. Instead of simply pitching “Foothooker,” his “Spinal Tap”-style sitcom about a rock band, he shot an…

A TIME TO REFLECT ON LEGACIES

With media executives vexed by unprecedented competitive challenges, faced with the task of redefining their businesses and fighting for their professional lives, it seems an appropriate time to pose the fundamental questions: What do we stand for? What is the…