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Quick Takes

“The purpose of the on-screen parents’ advisory is to help the viewer make informed decisions about programming content. We should be encouraging viewers to make decisions based on their interests and personal standards.”Neal Baer, executive producer, “Law & Order: SVU”“No,…

Stuck in Eisner’s Shadow

With the pressure mounting on Walt Disney Co. Chairman and CEO Michael Eisner to step down, the question of succession looms larger than ever. Disney President and Chief Operating Officer Robert Iger would seem to be a logical candidate to…

The Insider

Fact: Consultant Jim Vidakovich was not hired to listen to the gripes of the ever-assertive staffers on NBC’s “Today” show.Fact: Mr. Vidakovich has been working with NBC for more than two years, most often with NBC’s entertainment division but also…

TV Can Assist Democracy

The hip East Coast retailer Urban Outfitters is offering a long-sleeve T-shirt for $28 that reads, “Voting is for old people.” That may be someone’s idea of a joke, but it is exactly the wrong message to send. It comes…

Viewers Sold on ‘Talk Sex’

Call-in cable talk host Sue Johanson is busy working the phone. She reassures a caller about changes in her partner after a vasectomy and takes a call from a woman whose husband has a urine fixation.And so it goes for…

Morning Shows High on Health

The broadcast network morning shows have long been America’s dependable source for health news and information.CBS’s “The Early Show,” ABC’s “Good Morning America” and NBC’s “Today” all have medical contributors, and all three programs air health segments almost every day,…

Previews

The TelevisionWeek Media Planning Conference on Tuesday in New York focuses on issues crucial to media planners, including econometric modeling and communications channel planning. Panelists include Marston Allen of Universal McCann, KK Davey of Insight Partners, Randolph Stone of Marketing…

Will Consumers Bite Into This Promo?

Food Network is trying a new recipe to whip up juicy ratings for “Iron Chef America: Battle of the Masters,” airing April 23 to 25. In its biggest marketing push ever, the network will spend “multimillions of dollars,” according to…

Year-Round Development On the Way

For years broadcast network executives have complained that the traditional development cycle stifles creativity and needs to be changed. But those statements have been followed up with inaction.This year, several networks have started to plant the seeds to make a…

Gigs

ROLESGeorge Eads (“CSI”) will play Evel Knievel in TNT’s original movie about the daredevil. Mel Gibson and Bruce Davey will executive produce. Jason Horwitch wrote the screenplay based on the book “Evel Incarnate: The Life & Legend of Evel Knievel”…