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ABC is hoping to see the first fruits of its partnership with media buying agency MindShare this summer. ABC Entertainment President Susan Lyne said the network is considering two scripted dramas to be programmed in the summer, one of which…
Beleaguered cable operator Adelphia Communications on Feb. 25 laid out its plans to emerge from federal bankruptcy protection. Company executives hope to complete the process by year-end and announced that the company received $8.8 billion in bank financing to help…
Two historic playoff series and a preseason that has filled the sports pages with the trades of big-name players are translating into quicker ad sales for baseball, according to ESPN.Ed Erhardt, president of customer marketing and sales, ESPN/ABC Sports, said…
NBC’s deal last week for the “The Contender” could mark a major turning point in what networks are willing to sacrifice-such as valuable advertising time and product placement revenue-to secure the most sought-after programs. The network will pay about $2…
NBC may be winning adults 18 to 49 and CBS may be first in total viewers, but three weeks into sweeps UPN is the network with the most to crow about. A record-breaking performance by “America’s Next Top Model” last…
A study utilizing a rarely conducted but highly regarded form of research-direct observation of media consumers-is raising some big issues for media planners and buyers. The study, released last week by Ball State University’s Center For Media Design, had academic…
ESPN’s 24-hour all-news spinoff, ESPNews, is set to announce two new weekday programs, “The Hot List” and “4 Qtrs,” which are slated to premiere later this month.“The Hot List” will present sports news in a hierarchical sequence, counting down the…
Bertram van Munster, the Emmy Award-winning producer of “The Amazing Race,” is developing a new reality series for FX based on the work of customs and border officials. The half-hour series, which has been ordered as a pilot presentation, has…
On any given week on television, viewers can watch a woman restructure her face with an electric current (Oxygen’s “Skin Deep”), learn how to make healthy meals such as a low-cal country stew (Food Network’s “Cooking Thin”) and follow the…
Television comedians and comic actors are accustomed to having their sketches, routines and one-liners routinely attract uproarious laughter. They do not always hit the mark.A recent feeble attempt at humor by actress Nicole Sullivan on the finale of Bravo’s “Celebrity…