15,322 Entries
Rick Kaplan takes over MSNBC at a time when all news channels are finding it hard to match year-ago ratings performances. It seems the Democrats’ march to the presidential nomination has been of less interest than last year’s loss of…
North Carolina Sen. John Edwards’ surprisingly strong showing in Wisconsin’s Feb. 17 Democratic primary is rekindling hopes for Super Tuesday ad spending. Sen. Edwards was running out of money for a major ad blitz and was expected to depend mostly…
A performance artist is suing MTV for breach of contract and fraud over a dance show hosted by Britney Spears and *NSYNC choreographer Wade Robson. According to documents filed in Los Angeles Superior Court, John Laraio (aka “Mobius 8”) had…
* In “Alhurra Gallops Into Mideast Media Mix” (TelevisionWeek, Feb. 16), Lambie-Nairn created the branding campaign for Alhurra.
When Rick Kaplan gets a call on his cellphone, he hears the opening bars from Iron Butterfly’s ’60s hit “In-A-Gadda-Da-Vida.” “When my phone rings, I know it’s my phone,” he said.Last week it was Mr. Kaplan whose name was ringing…
One of the most difficult tasks facing planners is deciding how much media weight is needed to meet media and marketing objectives. It is common knowledge that reach builds quickly at first, but beyond a certain point-the point of diminishing…
CBS has partnered with product placement valuation company iTVX to help the network explore how to put price tags on product placements in several series on CBS and UPN.Described as a small deal that’s exploratory in nature, the pact calls…
The rules may work against you. Media buyers and sellers evaluate all local television based on sweeps, the four periods each year when Nielsen surveys all designated market areas. Sweeps are also the times when broadcasters, networks and syndicators air…
Despite mounting speculation on Wall Street that Barry Diller and John Malone will counter Comcast Corp.’s hostile pursuit of The Walt Disney Co. as white knights for longtime friend and embattled Disney Chairman Michael Eisner, so far both moguls are…
That no good deed goes unpunished is a truism. It’s also getting to look-in the omnivorous and insatiable 500-channel universe we live in-as if no bad idea goes unproduced. It’s wonderfully ironic, in a dismal sort of way, that HDTV…