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Demos Are Difficult To Define

When it comes to targeting African American media buys, the process on Madison Avenue isn’t always, well, black and white. While African Americans are one of the largest ethnic groups, it’s not always clear exactly what “African American media” is….

Sweeps Kickoff Buoys Newsmags, Weeklies

Among the syndicated masses, newsmagazines, “Dr. Phil,” and weekly hours benefited from the February sweeps kickoff, according to Nielsen Media Research for the week ending Feb. 8.The Janet Jackson Super Bowl controversy on Feb. 1 propelled three newsmagazines to season…

Watchdogs Seek Kerry’s Support

Watchdog groups that oppose big media mergers are trying to enlist Sen. John Kerry, D-Mass., the leading Democratic presidential candidate, in their efforts to stall or stop Comcast’s proposed acquisition of The Walt Disney Co. However, sources said that as…

Success Story: Sponsors Commit To Wedding Promos

Love is not only in the air but also on the air as stations from coast to coast found success with wedding ad sales promotions in the weeks leading up to Valentine’s Day.LIN Television Corp.’s NBC affiliate WWLP-TV in Springfield,…

Viewership Splits Along Racial Lines

Thirty years ago, if African American viewers wanted to see black performers on TV, their choices were limited to, roughly, “Soul Train,” “Good Times” and the waning days of “The Flip Wilson Show.” Today that universe has expanded considerably. Not…

Maybe Jack is irreplaceable?

The short list to succeed Jack Valenti as chief of the Motion Picture Association of America got even shorter last week, with word that Rep. David Dreier, R-Calif., has privately indicated that he is not interested in the $1 million-a-year…

Plimpton is gone; Dayna TV lives

Dayna Devon spent a decade in TV news before joining “Extra” in 1999; she is now anchor. She looks like a movie star but never wanted to act. That hasn’t stopped her from doing more than half a dozen acting…

Breaking News Archives

NBC Buys a ‘Contender’ NBC knocked out the competition to buy the rights to “The Contender,” the latest project to come from reality guru Mark Burnett. “The Contender,” produced by DreamWorks Television and Mark Burnett Productions, will follow a nationwide…

Breaking News Archives

ESPN, Cox Renew Carriage Contract After an unusually public and contentious negotiation, ESPN and Cox Communications today announced an agreement to renew and extend Cox’s carriage of multiple ESPN networks and services. Under the long-term deal, Cox will continue to…

Breaking News Archives

Fox Stations Snare ‘Raymond’ Under the eye of new Fox Television Stations Chairman Lachlan Murdoch, the Fox owned-and-operated stations are about to go two-for-two. The station group has snagged the second-cycle rights to King World’s off-net hit “Everybody Loves Raymond”…