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Disney, Ex-Board Members Cross Swords in Letters to Shareholders The back-and-forth between The Walt Disney Co.’s leadership and former board members Roy Disney and Stanley Gold continued Tuesday as both sides traded barbs in letters sent to shareholders further explaining…

Newscasts Subbed, Retitled for Sweeps

On Nov. 24, 2003, it was tough to find the 11 p.m. local news on television in the Tampa-St. Petersburg, Fla. market. With more than 53 percent of the market’s television households tuned to watch the Tampa Bay Buccaneers on…

Roving Eye

1. Rick Sirvaitis, left, and John Miles of GM Mediaworks take part in Advertising Age’s Second Annual Madison+Vine Conference Feb. 4 in Beverly Hills.2. Steven Melnick, senior VP of marketing at 20th Century Fox TV, attends the Madison+Vine conference.3. National…

P&G, Kraft Brands Adopt ‘OddParents’

After keeping a low profile in the brand tie-in world, Nickelodeon’s “The Fairly OddParents” is linking with longtime network partners Burger King and Kraft Foods, and with Procter & Gamble’s Pringles for a $50 million cross-promotion this month.In what has…

The Ratings Wizard

Monday, Feb. 2, 2004-Sunday, Feb. 8, 2004TV Season Week No. 19Three editions of “American Idol” were enough for Fox to edge out CBS for the weekly 18 to 49 title. Fox averaged a 5 rating/13 share in the demo to…

Who Says Size Matters?

Glen Foster fancies himself a ladies’ man. The fact that he is only 4 feet, 5 inches tall doesn’t mean his heart can’t be full of love. The question is for whom? In a two-part reality show from exec producers…

He Didn’t Ask the Single Question

As advertised, Ryan Seacrest last week scored the first interview with Britney Spears since her brief marriage and annulment in Las Vegas. They talked, he made jokes, she sang. But if you tuned in to “On-Air With Ryan Seacrest” to…

A CULTURAL FLASHPOINT

Legend holds that Aesop, a Greek slave who lived in the sixth century B.C., wrote a fable about a group of pigeons, a hawk and a kite (a predatory bird with long wings and a forked tail). It seems that…

Third Cycle Spins ‘Seinfeld’ Toward $3 Bil

Who said “Seinfeld” was about nothing? The series that some consider the greatest show in the history of television is going to be worth about $3 billion by the beginning of the next decade.Distributor Sony Pictures Television has made a…

Quick Takes

“Unfortunately, it hasn’t changed enough. The fact that premium television is the only place where an audience can find an hour-long drama with a predominantly black cast seems antiquated, and simply does not reflect the times we live in. Robert…