15,322 Entries
It’s difficult at this stage to know where wishful thinking ends and reality takes over, but Wall Street clearly believes that advertiser spending and the general economy are improving more quickly than originally expected.That raises at least two pressing issues:…
In “Silverman sounds reveille” (EM, March 18) “Big Brother” is a Dutch format created by Endemol Entertainment.
As regular readers of my meanderings know, I have a passion for scotch, so count me as one who had been looking forward to those hard-liquor ads that NBC just wimped out on. More important-OK, OK, equally important-as regular readers…
Televisa adopts Tandberg systemMexican broadcaster Televisa is incorporating Tandberg Television’s Voyager Lite D-ENG solution into its day-to-day live broadcast operations. Voyager Lite is a backpack D-ENG system designed for wireless cameras and remote news gathering that allows camera operators to…
ABC is upfront about entertainmentThere’s a lot riding on the 2002-03 season for ABC, and the Alphabet Network is going to be very upfront about that at its upfront presentation to ad buyers and odds makers in May at the…
For the past eight years, the Television Critics Association has gathered at the Ritz-Carlton in Pasadena, Calif., twice as regularly as the swallows return to Capistrano.The TV networks would like very much for that to change. After months of conference…
Title: Senior VP and group director, national broadcast, MediaVest.Recent interesting deal: “Our agency negotiated a sponsorship for Snickers in CBS’s `Survivor: Marquesas.’ The sponsorship not only consisted of on-air category exclusivity in a targeted, high-rated property but also was enhanced…
Lifetime Television ranks first among women, and ESPN is No. 1 among men in an ongoing independent study that seeks to quantify brand equity among people 18 and older by measuring consumer loyalty to and identification with particular brands.The study,…
During California’s March 5 election primary, Los Angeles Times political reporter Mark Barabak appeared on the newspaper’s Tribune-owned sister station KTLA-TV, Los Angeles, live from the newspaper’s newsroom. It was a soft launch of the much-anticipated synergy between the WB…
These days, when people debate whether television news has any purpose besides profit, we are reminded that Pat Weaver wanted all of television to enhance life.Pat, who died at 93 earlier this month, came to TV in its earliest days…