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TV losing sex appeal, violent ways, study finds

All the jawboning about sex and violence on TV may be having an impact.A study released by the Center for Media and Public Affairs in Washington last week said the amount of sexual material in TV entertainment shows fell 29…

WB wants to play nice with 20th

While most of The WB’s pilots are being developed by in-house studios Turner Television and Warner Bros. Television, WB Entertainment President Jordan Levin said the network would seek outside production partners-including 20th Century Fox Television-to keep costs down if certain…

Business Briefs

AOL Time Warner outlook downgradedLehman Brothers analyst Holly Becker dealt what could be the first of many new blows to AOL Time Warner’s conservative full-year financial targets by lowering her first-quarter and full-year estimates due to the continued weakness in…

He knew what TV could become

“He was one of the forces that made television indispensable.” Those are the words one great man of American broadcasting used to describe another: Historian Erik Barnouw, assessing the impact of Sylvester L. “Pat” Weaver, a genius who in TV’s…

Who Is News

BroadcastingDebbie Brizendine to local sales manager, KHWB-TV, Houston, from general sales manager, KVDA-TV, San Antonio. Also, Debbie Kirsch to VP, operations, from direcotr, operations.Tracey Beeker to VP, strategic partnership and licensing, Public Broadcasting Service, from, director, licensing and marketing.Ralph Toddre…

Sandwiches are part of programming: Stations add value for Subway stores

Portland, Ore., advertisers like interactive promotions, such as sweepstakes, and they want to get added value when they buy spots regularly.Ad agency Johnson Sheen counts Subway as a client for all its business in the state of Oregon. Jeri Feldman,…

Close-up: Laura Molen

Laura Molen has been named senior VP and general sales manager for Paramount Advertiser Services, the in-house advertising sales unit of Paramount Worldwide Television Distribution. She will be responsible for all aspects of national syndication sales. Ms. Molen’s previous position…

Quick Takes: Who should take the Emmy for best daytime talk show: `Live With Regis and Kelly,’ `The Montel Williams Show,’ `The Rosie O’Donnell Show’ or `The View’?

“Revitalized `Regis and Kelly’ successfully mixes Kelly’s youthful energy with curmudgeonly Regis. Besides, I have soft spots in my heart for Kelly, who was cast on `All My Children’ when I was head of ABC Daytime, and for Regis, whom…

Briefly Noted

Sylvester `Pat’ Weaver diesSylvester “Pat” Weaver, a great innovator in the programming and advertising sides of the TV business, died March 15. Mr. Weaver, 93, the father of actress Sigourney Weaver, died of pneumonia at his home in Santa Barbara,…

Local Listings

Extended hour and a new hire at KOINCBS affiliate KOIN-TV, Portland, Ore., is expanding its morning newscast by a half-hour, moving the show’s start time from 5:30 a.m. to 5 a.m., to become a two-hour newscast April 1. It will…