15,322 Entries
In the most far-reaching strategy connecting a marketer to broadcast network promotional material, Verizon Wireless is incorporating its advertising message into promos for more than a half-dozen prime-time shows on multiple networks.Since early February, the Verizon “test man” has repeated…
With the economy apparently back on the upswing, it may be a good time for broadcasters and advertisers to put their heads together to try to inject some creative juice into what has degenerated into a dysfunctional commercial partnership.A new…
It was a no-brainer for both sides: NBC shed the responsibility for its Saturday morning kids time slot for $8 million a year while Discovery Kids gained the chance to market its brand to 100 million households.The three-year deal should…
Al Kahn wanted to control his own destiny.Like a number of independent producers and program suppliers, he liked the idea of having a piece of broadcast real estate to call his own. He wanted a place where he could break…
I want to take you back to the 1970s, when we first heard about the new frontier in television: Cable TV. Oh, it started with such noble intentions. There was even talk of commercial-free TV. CBS and William Paley talked…
TV advertisers in Honolulu are interested in linking themselves to local events that are part of Hawaii’s native culture.“We’re right now in the midst of selling our Merrie Monarch Hula Festival, which is the top cultural Hawaiian event in the…
It’s a classic Hollywood feel-good story.Tom Lynch, the noted producer of kids TV programs and a progenitor of the tween genre, was 18 years old and in junior college in Los Angeles when he walked onto the set in the…
Title: Senior VP, media and cable, Filter TV, New YorkBackground: Mr. Edelman is one of the founders of Filter Media, an interactive TV consultancy that opened its doors in July 2000 and has steadily been making a name for itself…
Californians have already chosen their gubernatorial candidates for the fall, and by the end of June, half the states will have held their primary elections. Changes in only a few seats could shift control of Congress, and two-thirds of the…
If at first you fail to genetically engineer the perfect TV sports franchise and revenue-sharing experience, try, try again.That’s the spirit at NBC Sports, which believes that its recent deal with the Arena Football League will bring young-skewing, fan- and…