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Quick Takes: What is your favorite new midseason television show?

What is your favorite new midseason television show? “`First Years’ on NBC, `Some of My Best Friends’ on CBS-which is sort of `Will & Grace’ with two men-and `The Job’ [on ABC]; I really love the gritty comedy of Denis…

Product Spotlight: Enhanced ‘SNL’

What it is: The enhanced TV version of NBC’s “Saturday Night Live.” NBC hopes to debut the offering this month to WebTV and Wink Interactive TV subscribers. Key parts of the application include a trivia game, an option to get…

TV’s biggest advertisers

If advertisers, in a “Star Trek” kind of world, can beam marketing messages directly to a consumer through a Web-capable cellular phone, a Palm Pilot or a targeted program on interactive television, why would they stick with the dinosaur mode…

Who is News

Advertising & Agencies Lou Borotone to director, marketing and client development, R+D Advertising/Marketing, from chief marketing officer, ChoiceArt.com. Broadcasting Sam Rosenwasser to senior vice president, Gannett Television, from president and general manager, KXTV, Sacramento-Stockton-Modesto, Calif. John Remes to senior vice…

Hopes pegged on MPEG-4

Interactive software developer iVast is in talks with the major studios, hoping to sell them on licensing its MPEG-4-based software. The product centers on the emerging standard for streaming video. Unlike competitors Microsoft and RealNetworks, both of which provide a…

LETTERS TO THE EDITOR

Hold applause for Morton Downey Jr. I read “Downey: Soft Underbelly” by Tom Shales (EM, March 19) and offer an observation: He obviously dislikes the brainless yet ever-growing “entertainment” crap on TV like “Survivor,” “Jerry Springer” and WWF like I…

Local Market Spotlight: Syracuse, N.Y.

While some station managers say the Syracuse, N.Y., market seems to be pacing double digits below last year in national sales, it is up 3 percent in local sales. But managers think the soft climate is temporary. “Locally, I would…

Major Events

MIP-TV Cannes, France, April 2 to 6. Info: Barney Bernhard, 212-370-7470. NAB Las Vegas, April 21 to 26. Info: 800-342-2460. TVB Marketing Conf. Las Vegas, April 23 to 24. Info: Janice Garjian, 212-486-1111. Sportel America Miami, May 7-10. Info: Liliane…

Guest Commentary: Reality programming’s no savior for networks

There are two events converging on Hollywood that may well result in the greatest threat of mutually assured destruction since the Cold War. I’m speaking of the increasing reliance on reality-based programming by the national over-the-air networks and the ending…

Profile: Daniel Gossels

Title: Vice president of business development for Hypnotic, a new media film studio that works with its partner Universal Pictures to create, acquire and distribute content online and offline. The company, originally named Reelshort.com, relaunched as Hypnotic in October. Background:…