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Networks get more serious about Web

The CBS sales force is redirecting its efforts to route advertiser traffic to the network’s Web site, CBS.com. CBS Television Sales President Joe Abruzzese has brought advertising sales on CBS.com into his department. Selling for the Web site had previously…

Nielsen household ratings in the top 15 markets for the February sweeps

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Profile: Hal Vogel

Hal Vogel spent three decades on Wall Street tracking and analyzing media and entertainment companies as they morphed from homespun industry ventures into global conglomerates. Now as head of his privately held Vogel Capital Management in New York, the former…

Profile: Susan Marshall

Title: Senior vice president of technology and operations and data services, AT&T Broadband. Among her many assignments, Ms. Marshall is responsible for carrying out AT&T’s Multiple Internet Service Providers initiative. In December 1999, a 57-page report from the Clinton administration,…

Diagnosing digital cable’s problems

Many cable subscribers are not happy with the digital TV revolution. They dislike being pressured into either going digital or losing premium movie channels. They complain about customer service-spending 40 to 50 minutes per call getting through to service providers…

`Building Better Minds’ also builds better ratings

When KRIV-TV General Manager D’Artagnan Bebel came to the Fox-owned station in January 2000, he brought with him “Building Better Minds,” a programming idea that was successful when he worked at WHBQ-TV, Memphis, Tenn. The segment airs each Monday during…

Close-up: Kathleen Keefe

Hearst-Argyle Television has named Kathleen Keefe as its new vice president of sales. Ms. Keefe, who will report to Tony Vinciquerra, Hearst-Argyle’s executive vice president and chief operating officer, will help oversee sales at the group’s 27 owned TV stations….

Correction

In “Granite gets time to pay the Peacock” (EM, March 12), the present value of Granite Broadcasting’s reverse compensation deal with NBC is $262 million. The annual payments Granite will make to NBC after 2005 will graduate from $36 million…

Who is News

Advertising Nancy Williams to customer service representative, Bridgeport division, CMF&Z, from marketing coordinator, Copy Systems. Also, Michelle Dopp, a recent graduate of Kirkwood Community College, to senior customer service representative; and Dick Lorenz to vice president and manager, operations and…

Editorials help stations stand out

At a time when localism is touted as the future of broadcast television, many stations have abandoned on-air editorials. But the stations that still do them find they have an edge over their competitors. They say the pieces give them…