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Mixed Signals to unveil new tools

Mixed Signals Technologies is preparing to announce several newly created digital interactive television tools.The company will introduce the products at next month’s National Association of Broadcasters’ conference in Las Vegas. Among them is a network of data monitors that can…

Editorial: A warning for broadcasters

Sen. John McCain appears sincere and determined in his desire to finally bring about real campaign reform. But his latest proposal-using a new round of spectrum fees to underwrite political advertising on television-is the wrong way to go about it.McCain…

Going beyond the banner

Realizing the costs outweighed the benefits, top marketers began to sour on Internet banner ads about two years ago. But the transition to a more effective online ad has a been a sluggish one. Now, however, a growing number of…

Local Listings

WCCO bus-attack probe drives hearings As a result of an investigation by CBS-owned WCCO-TV, Minneapolis, the Minnesota State Senate held hearings earlier this month to inquire into WCCO’s I-Team findings that the city’s Metropolitan Transit bus service has had the…

The Insider

Van Susteren deliberates on CNN offerThough Greta Van Susteren’s contract with CNN expires in less than two weeks, the lawyer-turned-pundit has been in no hurry to re-sign. For one thing, it’s a tough cost environment in which to break into…

Washington Notes

Armey fighting McCain’s proposalSenate Commerce Committee Chairman John McCain’s latest proposal on free airtime for politicians is already facing heavy artillery on Capitol Hill. House Majority Leader Dick Armey, R-Texas, told Electronic Media last week that he opposes the idea…

WWF foes step out of the ring

The three-count of wrestling leagues that dominated cable ratings and pay-per-view broadcasts during 2000 will now be pared down to one.Turner’s World Championship Wrestling and popular indie league Extreme Championship Wrestling, once programming staples of the TNT, TBS and TNN…

Net Briefs

Spaceway eyes set-top broadcast Spaceway, the forthcoming high-bandwidth satellite broadband network from Hughes Network Systems, will be offered via both personal computers and set-top boxes, according to Mike Cook, vice president and general manager at Hughes’ Spaceway division. “We’re designing…

Quick Takes: What do you think about the affiliates’ FCC petition on network abuses?

“The affiliates want the networks to obey the rules. If the American system of localism and diversity is going to remain, there needs to be a balance between the affiliates and the networks, and the rules have to be obeyed.”Alan…

Business Briefs

Media’s glass ceilingOnly 13 percent of the top executives and 9 percent of the board members of media, telecommunications and e-companies are women, according to a study released Wednesday by the Annenberg Public Policy Center. The study also said no…