15,322 Entries
When it comes to advertising, the Internet is still a scary place for some companies. They have trepidation about how they can reach target customers in cyberspace. They aren’t sure how to find out who’s using the Web and what…
Cathleen Campe looks great on paper. As senior vice president and director of regional spot broadcast for Los Angeles-based Rubin Postaer & Associates, Ms. Campe oversees seven regional offices and buys in 209 markets, working with clients such as Honda,…
MediaVest is tough, one network seller was explaining recently. Historically, the media buying agency has been among the toughest negotiators this seller said he has faced. To be frank, he said, for the most part they’ve been a bunch of…
National sales have been down for the past two months in Madison, Wis., as is the case elsewhere, but station managers say the market has a very healthy economy and local advertising is up.“We have some of the lowest unemployment…
Texas ShowSan Antonio, Feb. 28 to March 2. Info: 512-474-2082.Promax & BDA EuropeAmsterdam, the Netherlands, March 26 to 27. Info: www.bda.tv/europe.MIP-TVCannes, France, April 2 to 6. Info: Barney Bernhard, 212-370-7470.NABLas Vegas, April 21 to 26. Info: 800-342-2460. TVB Marketing Conf.Las…
Energis Interactive will take its consumer portal, BrightBlue, to British Sky Broadcasting’s 4-million-plus subscriber homes this spring, providing them increased access to shops, banking, travel, betting and recruitment via interactive TV, the Internet and mobile phones.What’s more, BrightBlue will do…
This WeekFeb. 25-26, NABA Broadcasting Forum, sponsored by North American Broadcasters Association, at the Wyndham Bel Age Hotel, West Hollywood, Calif. Information: 416-598-9877, Ext. 16; or www.nabanet.com/hollywood.html.Feb. 25-28, VidTranS 2001, sponsored by the Video Services Forum, at the Universal City…
Advertising & AgenciesJessica Lightman to media buyer, MayoSeitz, Bluebell, Pa., from media supervisor, TN Media.Shane Freese to application programmer, Bridgeport division, CMF &Z, from recent graduate of Iowa State University. Also, Shawn Franck to print production coordinator, Bridgeport division, from…
For the February book, CBS-owned WCCO-TV, Minneapolis, tested the Internet’s usefulness by creating an “e-partment.”On Feb. 1, weekend anchor Randi Kaye brought a suitcase and a computer to an empty apartment to see whether she could live there through Feb….
What it is: Software designed to provide digital set-top boxes with an interactive program guide, a channel banner (for program descriptions and itineraries), virtual channels, an advanced parental control and other offerings. Its initial version (1.0) debuted in April 1999;…