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Reinventing the wheel to appease nets

So the networks and cable news channels are balking at making significant changes in the way they report on elections. How’s this for a bright idea: Let’s change the way elections are run instead!We could make all polls nationwide close…

Cable’s growth engine misfiring

There’s a good chance the near-term caution cable company executives are sounding could become a year-long cry as the rollout and growth of new services become longer-term propositions than first expected.Blame it on the economy.The decline in consumer spending and…

Close-up: Trevor Walton

Trevor Walton has joined Lifetime Entertainment Services as senior vice president, original movies. He will supervise and develop all original movies for Lifetime Television. Mr. Walton will report to Dawn Tarnofsky-Ostroff, executive vice president, entertainment. Most recently, Mr. Walton has…

Making the case for interactive TV

Interactive TV is a new ballgame in which no one is certain how to keep score.Interactive TV provider Wink Communications has been boasting about the response to its interactive ads. The numbers Wink cites are impressively high and come at…

Tech Briefs

BestBuy.com partners with NetRadioBestBuy.com, the e-commerce arm of retail store Best Buy, has entered into a co-branding and advertising agreement with online audio content distributor NetRadio. Under the arrangement, NetRadio will provide audio content that will be played on BestBuy.com’s…

The whitewashing of reality TV

For the past year it’s been widely reported that broadcast television networks have come under attack for failing to reflect cultural diversity in their programming-and that encompasses casting, writing, directing and producing.The networks reacted to this barrage of negative exposure…

Black syndie first

Connection III Entertainment Corp. plans to launch the first nationally syndicated African American drama series in television history.“What About Your Friends?” follows the friendship and tribulations of three African American teen-age girls. Providing original syndicated programming to underserved multicultural markets…

C’mon television news, tell me a story story

The year 2001 began ominously with hundreds of layoffs at CNN. A heads-up to those of you reading this in your local TV newsroom: You may be next.Now that the Federal Communications Commission is in the hands of efficiency expert…

Correction

In “Honda, P&G leave XFL huddle” (EM, Feb. 19), Bob Riordan is vice president of advertising sales for the XFL.

Profile: Brian Burke

Title: Vice president of syndication for AtomFilms, a leading next-generation entertainment company that markets and distributes short-form entertainment to more than 100 partners around the world.Syndication as a business model: “I think it’s a great supplemental business. Atom, and now…