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In mere months, viral video Web sites have produced the first crop of viral video stars. The people described here are the next generation of Internet video content creators, who have risen above the crowded field with at least one…
Episodes, Extras Galore Entice Viewers
Consumer Groups Hopeful in Wake of FCC Hearings
‘Geraldo’ Holds Second Place Among Newbie Strips By Christopher Lisotta
The player: Gary Baker, CEO of Los Angeles-based ClipBlast.com The play: ClipBlast wants to operate at the core of the emerging video search marketplace, a vital area given the proliferation of video on the Internet. Late last month comScore reported…
Fox News Chief Still Driven After a Decade
Old Formats Prove Dated in iPod Era
Mel Berning, executive VP of ad sales and marketing for A&E Television Networks, is reorganizing his sales force in recognition of the maturation of integrated marketing and the emerging importance of strategic research. The integrated marketing business of AETN, which…
NBC’s Sports Chief Walks the Sidelines, Deems Football a Good Bet
Consumer Reaction to New Media Will Be Tested