iPod: TV’s Odyssey: Advertisers Clamoring for Online TV Episodes
30 Spots Aren’t Endangered, but Money is Shifting
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The Book On Nancy O’Dell
If everyone could spend time with “Access Hollywood” co-host Nancy O’Dell and her businessman-husband of 15 months, Keith Zubchevich, the world would be a happier place. Despite leading a go-go-go, star-struck life, they remain nice, easygoing, neighborly types who are…
Inside the NBC Football Truck
The Making of an NFL Broadcast
MyNetworkTV Ratings Stable
MyNetworkTV’s pair of prime-time telenovelas showed signs of ratings stability, and perhaps even growth, in their fourth week on the air. “Desire” and “Fashion House” maintained their ratings among total viewers, adults 25 to 54, and women 18 to 49…
Berning Shuffles A&E Sales
Mel Berning, executive VP of ad sales and marketing for A&E Television Networks, is reorganizing his sales force in recognition of the maturation of integrated marketing and the emerging importance of strategic research. The integrated marketing business of AETN, which…
Viral Video: Loopy Lectures
TelevisionWeek is trawling video-sharing Web sites to find the hottest clips spreading on the Internet. The setup: Quick-name the copyright date on Sun Tzu’s “The Art of War.” According to a University of Florida professor, “You can’t check the copyright…
iPod: TV’s Odyssey: Rights Issues Vex New-Era Talent Deals
Studios, Guilds Wrangle for Their Shares
iPod: TV’s Odyssey: A Year of Deals
Oct. 12, 2005: Disney inks its landmark deal to provide ABC television shows to Apple Computer’s iTunes, an alliance that lifts shows such as “Lost” and “Desperate Housewives” beyond traditional TV and gives consumers new power to watch shows when…
iPod: TV’s Odyssey: Networking Web Sites Click With TV
Medium Markets Television Shows To Younger Audiences
Graden: Match Content, Window
MSN-‘Real World’ Deal Emblematic of MTV’s Strategy