New Chief Sees Upside at Lifetime
Andrea Wong Puts Focus on Gaining Viewers
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Upfront Navigator: No One Home in Latest Sitcoms
Many New Pilots Set in Workplace
Retirement Living to Co-Host NCTA Panel
Retirement Living TV, the cable network dedicated to people age 55 and over, will co-host with the National Cable & Telecommunications Association a discussion on seniors and the digital TV transition at the NCTA convention at the Mandalay Bay in…
CBS, ABC Top Thursday Night
The May sweeps began with CBS winning Thursday night in total viewers, ABC winning the night in the 18-to-49 demographic that brings top advertising dollars, and NBC and Fox eating dust in both categories.The CBS lineup of “Survivor: Fiji,” “CSI”…
PaidContent Embraces Social Networking at Media Conference
Social media is poised to be the next big opportunity for television networks as they extend their brands and video further online.That was one of the themes of PaidContent’s social media conference in Los Angeles today that drew Web companies…
Senate to Vote on Drug Advertising Legislation
The biggest ad curbs on prescription drug advertising since the ads became a regular part of TV advertising in the 1990s are headed to an unexpectedly early Senate vote next week, prompting frantic lobbying by media, marketers and ad groups.“It’s…
Hollywood Lobbyist, Ex-MPAA Jack Valenti Dead at 85
Jack Valenti, the ex-Lyndon Johnson aide, whose accomplishments including building both the movie industry and later the TV industry’s content rating system, is dead at age 85.Mr. Valenti died April 26 of complications of a stroke.The patrician Mr. Valenti, who…
Adult Swim Expands to Seventh Night
Adult Swim, Turner Broadcasting’s late night comedy network, plans to expand to a seventh night beginning July 6.The network, which shares channel space with Cartoon Network, is viewed by more adults 18-34 than any other basic cable network.At its upfront…
NBCU, News Corp. Pitch Joint Venture to Marketers
NBC Universal and News Corp. started pitching marketers today on advertising in the joint-venture online video service the two media giants plan to launch later this summer. Speaking during a panel at the PaidContent social media conference in Los Angeles,…
‘Family Guy’ Cleared in Major Markets on Tribune
“Family Guy” has now topped the 90 percent clearance mark with distributor Twentieth Television adding stations from the Fox Television, CBS Television, Hearst/Argyle, Raycom Media, Sinclair Broadcasting, Scripps-Howard, ACME, Clear Channel Broadcasting, and Lin Television Groups. The series has been…