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Controversial Material Boosts ‘NBC Nightly News’

The tune-in on April 18 to see the well-publicized images of Virginia Tech slayer Cho Seung-Hui from the so-called multimedia manifesto he sent to NBC News boosted “NBC Nightly News With Brian Williams” into first place by some 90,000 viewers…

FCC Violence Report Could Be Out This Week

The Federal Communications Commission is preparing to release a long-awaited report on violence on TV. The report says credible studies suggest a link between viewing violence and aggression in children and that Congress should limit “excessively” violent content, much as…

CBS Interactive Taps Botkin for Research Position

Former eBay research and analytics executive David Botkin is moving into the newly created position of senior VP of research and audience analytics at CBS Interactive.Mr. Botkin will establish the metrics and analytics used for audience research by CBS Interactive,…

Lifetime to Increase Programming Budget by 31% in 2007

Lifetime announced that it will be increasing its original programming budget by 31 percent in 2007 as part of its upfront presentation to advertisers Tuesday morning.The network is launching three new dramas on Sunday nights this summer and has several…

Turner Names Wright Senior VP of New Content Creation Group

Turner Entertainment Networks named Michael Wright senior VP of a new content creation group for TNT, TBS and TCM.Mr. Wright, who had been senior VP of original programming for TNT and TBS, will now be responsible for all original programming…

CastTV Gets $3.1 Million in Venture Capital

Online video search service CastTV landed $3.1 million in funding in its first round of venture financing led by Draper Fisher Jurvetson, the company announced today.CastTV also said it has signed a two-year deal to power online video search for…

NAACP Urges Image Upgrade in Media

Upset about the way African Americans and especially women are portrayed in music and music videos, the NAACP is unveiling a campaign to get cable TV, radio and music companies and recording artists to “stop demeaning African American images in…

Exclusive Podcast: ‘Entourage’s’ Male Intimidation

In this week’s exclusive Backlot talk podcast, “Entourage” creator Doug Ellin, discusses how the boys deal with Vince’s attractive female agent and the role of women in Hollywood. “I thought we did a good job of showing how intimidated these…

ABC Wins Sunday

ABC won Sunday night with unspectacular results from “Desperate Housewives,” an absence of CBS’s popular “Cold Case” and “Without a Trace,” and a tired finale of “The Apprentice.”At 10 p.m., the “Apprentice” finale won its hour in the young demo…

Social Networking Pays Off for Brands

With more than 70 percent of Americans between 15 and 34 actively using social networks, youth-centric brands are realizing a high return on investment in social networking campaigns. That’s the finding of a research study commissioned by MySpace and digital…