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WMYO-TV: Challenge is to Sell Audience on Novelas
The changes at MyNetworkTV’s Louisville, Ky., affiliate extend all the way to evocative new call letters.On July 7, Block Communications-owned UPN affiliate WFTE-TV changed its call letters to WMYO-TV as part of its preparations for the Sept. 5 launch of…
Diversity Rises Imperceptibly
Number of Journalists Of Color Up, But African Americans Decline 0.8 Percent
Edgy Draws Eyes, Not Ads
Web Video Sites Find Traditional Content Still Most Bankable
Viral Video: Machine Heads
TelevisionWeek is trawling video-sharing Web sites to find the hottest clips spreading on the Internet. The setup: Don’t try this at home. Chicago-based power pop band OK Go’s Internet video for its new song “Here It Goes Again” features the…
News Hits Home as NABJ Gathers
Katrina, World Events Raise Diversity Issues for Journalists
DirecTV Boosts U.S. Open Coverage
DirecTV plans to offer interactive features with USA Network’s coverage of the upcoming U.S. Open tennis tournament. Features will include the ability to watch up to five matches simultaneously on a so-called “mix” channel and a scoreboard overlay with results…
Kentucky Derby: At The Gate
In Louisville, as in Cities Across the Country, Local Stations Prepare to Switch Gears and Become CW, MyNetworkTV Affiliates
Jet Threat Scrambles Crews
Shows Switch Topics on a Dime as Terrorism Plot Unveiled
Al Roker On Diversity, Mentoring, TV News
“Today’s” Al Roker is flattered to have been asked by the National Association of Black Journalists to host its Hall of Fame induction Friday, Aug. 18. Mr. Roker sees himself as more of a weatherman and a feature reporter than…