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WMYO-TV: Challenge is to Sell Audience on Novelas

The changes at MyNetworkTV’s Louisville, Ky., affiliate extend all the way to evocative new call letters.On July 7, Block Communications-owned UPN affiliate WFTE-TV changed its call letters to WMYO-TV as part of its preparations for the Sept. 5 launch of…

The Good Sports of CBS

The gathering at which CBS Sports’ NFL talent and producers reunite late each summer is always a fun one, but last week’s seemed especially infused with good cheer, good will and good looks (or at least new looks). Dan Marino…

Google Sticks to Distribution

VP Eun Positions Company as Technological Partner to Media Heavyweights

Jet Threat Scrambles Crews

Shows Switch Topics on a Dime as Terrorism Plot Unveiled

Cable Clears a Lowered Bar

Programmers: Upfront Done

News Hits Home as NABJ Gathers

Katrina, World Events Raise Diversity Issues for Journalists

WEB EXCLUSIVE: A Model Protest

‘Top Model’ Picketers Make Hollywood History, Have Catered Lunches and Wait for Tyra

Viral Video: Machine Heads

TelevisionWeek is trawling video-sharing Web sites to find the hottest clips spreading on the Internet. The setup: Don’t try this at home. Chicago-based power pop band OK Go’s Internet video for its new song “Here It Goes Again” features the…

News Briefs: DirecTV Offers Sunday Ticket Interactive Features

DirecTV is adding new interactive features that will alert NFL Sunday Ticket viewers when their favorite players make big plays. Player Tracker allows viewers to select up to nine players in Sunday Ticket games. When one of the players scores…

Networks Set Fall Promo Priorities

Big 4 Thinking Out-of-the-Box for Prime Time