15,322 Entries
For Apple Computer and its CEO, Steve Jobs, the addition of ABC programming to the concept of podcasting can be viewed as a great leap forward. Last October’s marriage of broadcast network television programming with Apple’s sleek new marvel, the…
By Elizabeth JensenSpecial to TelevisionWeek In many ways, launching the Friday night “Battlestar Galactica” was “kind of easy,” said Adam Stotsky, Sci Fi’s senior VP of marketing and creative. “The heat and energy and emotion and passion for this project…
By Allison J. WaldmanSpecial to TelevisionWeek In 2004, Chris Carlisle, Fox Broadcasting executive VP of marketing, made a bold decision to promote the launch of the medical drama “House”: He distributed free DVDs of the pilot through Entertainment Weekly and…
Conveying the lushness of high-definition content on a standard-definition screen is like showing color programming on a black-and-white set: It doesn’t work.So when Voom Networks set out to promote its portfolio of 15 hi-def channels earlier this year, the HD…
If you’re looking to attract attention, it’s hard to go wrong with a picture of a bra plastered on a giant billboard.That familiar piece of feminine garb became a signature component of Oxygen’s January campaign for its original series “Campus…
Gathering Promises Insights for Promotion Professionals
By Allison J. WaldmanSpecial to TelevisionWeek With the war in Iraq dragging on and the public weary of the bleak war news coverage, CBS faced a unique challenge in launching “The Unit”: Would anyone want to watch a TV drama…
By Natalie FinnSpecial to TelevisionWeek It’s not very often that journalists, no matter how distinguished, are called upon to anchor a two-hour nightly newscast-by themselves, no less. CNN was sure that Anderson Cooper would be a perfect fit for such…
By Natalie FinnSpecial to TelevisionWeek On a Tuesday night during the fifth season of Fox’s “American Idol,” Taylor Hicks sang Queen’s “Crazy Little Thing Called Love.” On Wednesday, a snippet of his performance was ready to download as a ringtone.Combining…
By Elizabeth JensenSpecial to TelevisionWeek BET Mobile and the Cellular Telecommunications & Internet Association are forging the cellphone’s future as a content platform.Moving into uncharted territory, BET Mobile had little precedent to rely on when it launched its entertainment programming…