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World Cup Wins Web Viewers
The World Cup is also making an impact on the Internet. On June 12, when the United States lost to the Czech Republic, ESPN.com registered 9.2 million visits, making it the eighth-busiest day in the site’s history, behind the 2004…
Campaign of Distinction: ‘The Unit’
By Allison J. WaldmanSpecial to TelevisionWeek With the war in Iraq dragging on and the public weary of the bleak war news coverage, CBS faced a unique challenge in launching “The Unit”: Would anyone want to watch a TV drama…
Promax and BDA 2006: Deal a Win-Win for Jobs, Apple
For Apple Computer and its CEO, Steve Jobs, the addition of ABC programming to the concept of podcasting can be viewed as a great leap forward. Last October’s marriage of broadcast network television programming with Apple’s sleek new marvel, the…
Campaign of Distinction: ‘Grey’s Anatomy
By Allison J. WaldmanSpecial to TelevisionWeek In its first year on the air ABC’s “Grey’s Anatomy” was a hit, but was that owing to the show itself or to the strong lead-in provided by “Desperate Housewives”? That was the question…
Promax and BDA 2006: A Confluence of Masterful Marketers
Gathering Promises Insights for Promotion Professionals
On Air Forsh-Sh-Sh One
So what’s it like to be a reporter going off the grid with President Bush, who caught nearly everyone by surprise by heading for Baghdad Monday when everyone was expecting him to be preparing for a press conference in the…
Hopped Up on Hope
Aspiring Web-Video Moguls Jump Network Ship, Grasp at Success
Promax and BDA 2006: The Landmark Deal That Changed TV
Editor’s note: Mark Cuban, co-founder of HDNet, wrote the following article on his blog, blogmaverick.com, on Oct. 13, 2005, the day after the landmark Disney-iPod deal was announced. Mr. Cuban, of course, is also the owner of the Dallas Mavericks…
Viral Video: Mentos Mania
TelevisionWeek is trawling video-sharing Web sites to find the hottest clips spreading on the Internet. The setup: Memo to Mentos: Don’t buy any more ads this year. Why spend money when anyone with a video camera, a pack of your…