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The World Cup is also making an impact on the Internet. On June 12, when the United States lost to the Czech Republic, ESPN.com registered 9.2 million visits, making it the eighth-busiest day in the site’s history, behind the 2004…
By Natalie FinnSpecial to TelevisionWeek It’s not very often that journalists, no matter how distinguished, are called upon to anchor a two-hour nightly newscast-by themselves, no less. CNN was sure that Anderson Cooper would be a perfect fit for such…
By Allison J. WaldmanSpecial to TelevisionWeek In 2004, Chris Carlisle, Fox Broadcasting executive VP of marketing, made a bold decision to promote the launch of the medical drama “House”: He distributed free DVDs of the pilot through Entertainment Weekly and…
Gathering Promises Insights for Promotion Professionals
Landgraf Shepherds Hits, Seeks Breakouts
So what’s it like to be a reporter going off the grid with President Bush, who caught nearly everyone by surprise by heading for Baghdad Monday when everyone was expecting him to be preparing for a press conference in the…
Multinetwork Buy Features Crafted Long-Form Spots
Those Who Embrace New Perspectives Are Ahead in Quest to Achieve Growth
By Elizabeth JensenSpecial to TelevisionWeek In many ways, launching the Friday night “Battlestar Galactica” was “kind of easy,” said Adam Stotsky, Sci Fi’s senior VP of marketing and creative. “The heat and energy and emotion and passion for this project…
For Apple Computer and its CEO, Steve Jobs, the addition of ABC programming to the concept of podcasting can be viewed as a great leap forward. Last October’s marriage of broadcast network television programming with Apple’s sleek new marvel, the…