15,322 Entries
MTV Networks signed Pepsi-Cola North American and Intel Corp. as charter sponsors for its mobile offerings.MTVN, a division of Viacom, said it’s the first time it has sold advertising across its mobile portfolio and is creating integrated packages across digital…
Merrill Lynch is forecasting that the 2007 upfront advertising market will be much stronger than last year.“We believe CPM [cost-per-thousand] pricing in the upfront market could increase mid single digits and overall commitments should be up low single digits plus…
A judge recommended Tuesday afternoon that the temporary injunction filed by the Los-Angeles based Academy of Television Arts & Sciences against the New York-based National Academy of Television Arts & Sciences be handed to an arbitrator to handle the matter….
In TVWeek.com’s exclusive Backlot Talk, “24” executive producer and co-writer Manny Coto talks about character development, the real audience they write the show toward and his own plans for a new pilot.With a constant revolving door of characters and plots…
The Federal Communication Commission today gave the final OK for the nearly $12.3 billion deal taking Univision Communications private. The decision came only after the Spanish media giant agreed to pay $24 million to settle charges of its stations airing…
Accused by several senators of putting baseball’s economics ahead of its fans, Major League Baseball agreed to hold one last negotiating session with cable and satellite providers before moving its Extra Innings out of market games exclusively to DirecTV.With the…
New History Channel general manager Nancy Dubuc has put five new weekly series into production, part of an effort to shift the cable network’s programming to shows that tell stories, away from the current anthology-heavy lineup.The new series are: “Ice…
NBC Universal continues its new media push with the official launch today of a full suite of mobile TV programming.The media company is dubbing the effort “NBCU Digital2Go” and it represents the official rollout of its previously announced plans to…
Mobile television provider MobiTV today inked a deal with Yahoo for mobile advertising. Under the agreement, Yahoo will act as the ad network for MobiTV’s mobile video ad sales, placing advertisements against mobile content, including video, banner and text ads.The…
The second week of ABC’s reality hit “Dancing With the Stars” waltzed into first place Monday night, besting Fox’s “24.”The two-hour “Dancing” earned a 5.8 among adults 18 to 49 during its second week, down a slight 9 percent from…