Study: Repeats Hurt ABC Ratings
Hit Serial Episodes Lost Audience
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Entering the Spin Zone
For a PR person, nothing is more horrifying than a top executive saying something unscripted-in other words, honest. Case in point: NBC Chairman and CEO Bob Wright’s recent comment to Bloomberg News that “We’re definitely a desperate network right now.”…
‘Judge Lopez’ Cleared in 45 Top Markets for ’06
‘Shield’ Reaches All Markets; Ray Talker Lines Up Stations
What NBC Needs
With a Nip Here and a Tuck There, Can Kevin Reilly Save the Peacock?
Writers Guild Strikes Back
Guerrilla Protests Only Start of Action on Reality, Product Placements
Fox Sports Making Sales Exec Moves
Fox is expected to name Neil Mulcahy executive VP of sports sales next week.The move is one of a handful of changes that are part of the network’s effort to expand and reorganize its sports advertising sales department to get…
HGTV Cooks Up Pepperidge Deal
Net Finds Way to Stretch Budget
Buyers Form Research Pool
OMD-Organized Fund Explores Options for Emerging Media
AOL and Brightcove Strike Video Deal
Internet TV Firm Raises $16.2M
New ‘Nightline,’ Same Promise
Affils Preview Changes; ABC Says It Will Uphold Quality