Video Making Its Presence Felt
Buyers’ Interest in Broadcast, Cable Online Inventory Increasing
Author Page
15,322 Entries
Agents, Talent Still Caught in TV ‘Recession’
Comedy Writers Among the Hardest Hit
Cable Takes Back Seat in Soft Upfront Market
Price Hike Expectations Scaled Back as Broadcast Networks Flex Muscle in Early Deals
Former Ratings Champs See Significant Declines
But Broadcast Schedulers Prefer Tried-and-True to New Shows
HD Tax Exempt?
In the wake of last week’s story about NFL fans in revolt over DirecTV’s plan to charge an extra $99 to view Sunday Ticket games in high definition (TelevisionWeek, May 30), some subscribers said the satellite provider is calling a…
Survey: Weekends Not Much Fun
By Bradley JohnsonAdvertising AgeWant to know how your consumers are feeling after the weekend? Well, if you’re tracking young adults, bear in mind that they’re exhausted on Monday mornings and depressed to be back at work. But if you’re targeting…
Upfront Favors Agencies, Nets
Consolidation of Buying Clout, Previously Thought to Benefit Clients by Lowering Prices, Has Had the Opposite Effect
Nielsen Says No to Demand to Halt LPMs
| Research | Ratings Firm Plans June 30 Rollouts in Washington, Philly
Broadcast Outlines Digital Strategies
| Convergence | Nets Try Video Games, Podcasts
CNET Takes TV.com Live, Offers Advertising Play
By Kris OserAdvertising AgeTV.com has come full circle. Seven years ago CNET Networks registered the name for a $15,000 fee as a URL attached to a TV show about computers. Last week, on its 10th anniversary, CNET launched TV.com as…