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NBC Signing Ad Deals at Reduced CPMs

After some initial resistance, NBC has begun writing upfront advertising deals charging less than last year, according to sources. Long the dominant network among viewers 18 to 49, NBC this season sank to fourth place with its ratings off 17…

‘Hit Me’ Lands a Blow for NBC

The premiere of NBC’s 1980s pop concert showcase “Hit Me Baby One More Time” received a 4.7 rating among viewers 18 to 49 (8.9 million viewers overall). Though the night was won by CBS with its top-rated crime dramas “CSI”…

Brotman Resigns as MTR President

The Museum of Television & Radio announced the resignation of its president of 14 months, Stuart N. Brotman, Friday and said it would conduct a national search for Mr. Brotman’s replacement. No explanation for the abrupt departure was offered in…

TCA Announces Nominees

The Television Critics Association announced its annual list of award nominees Thursday. ABC’s “Desperate Housewives” topped the list with five nominations, followed closely by ABC’s “Lost” and Comedy Central’s “The Daily Show With Jon Stewart,” with four each. The TCA…

Hollywood Foreign Press Association Elects Philip Berk President

Philip Berk has been elected president of the Hollywood Foreign Press Association, the organization announced Friday.Mr. Berk has been a member of the HFPA for 28 years, serving as president four other times during his tenure.Mahfouz Doss was elected VP….

Univision Names Andrew Hobson CFO

Spanish-language broadcaster Univision Communications on Friday said it named Andrew Hobson as chief financial officer, replacing Jeffrey Hinson, who is leaving to pursue other interests in Dallas, where he and his family live.Mr. Hobson previously was senior executive VP and…

Coca-Cola to Sponsor Academy Awards Telecast

Coca-Cola is returning as a sponsor of ABC’s Academy Awards telecast, the company said Thursday. After a seven-year absence, Coke brand, led by Diet Coke, will be the exclusive non-alcoholic beverage sponsor on the Oscars, with seven commercials airing during…

CBS Claims Sales Increases as Upfront Deal-Making Draws to Close

CBS said Thursday it has sold between $2.5 billion and $2.6 billion in upfront advertising commitments, up from $2.3 billion last year. Joann Ross, CBS president of ad sales, said she was virtually done making deals and that the network…

Fox Close to Concluding Upfront Sales

Fox Broadcasting said it expects to be done with its upfront sales by Friday. The network is expected to finish with sales of about $1.6 billion, the same as last year, and is said to be getting CPM increases of…

CBS Picks Up ‘Old Christine’

CBS has picked up an additional comedy for the 2005-06 season, the Warner Bros. Television sitcom “Old Christine” starring former ‘Seinfeld’ regular Julia Louis-Dreyfus.“Old Christine,” which got a 12-episode pickup and is expected to premiere midseason, stars Ms. Louis-Dreyfus as…