Shapiro in Line for Top Job at IFC Net
Cablers Shuffle Executives
Cablers Shuffle Executives
| Syndication | Special Sessions for Media Planners Have Been Added
| Cable | Bravo, USA First in Line With Branding Campaigns
Loss of Ads for Side Effect-Plagued Meds Could Total $200 Mil in ’05; News, Sports Hit Hardest
Rarely does a top-five Worst Show in the semiannual TelevisionWeek Critics Poll attract enough viewers to return for a second season. But Fox’s “The Swan” is a glorious exception, a show critics love to hate and some viewers couldn’t quite…
Under Attack by Technology and Advertisers, Traditional Spots Get a Boost From Sponsored Programming
NBC Universal Cable consolidated the ad sales organizations for all of its entertainment networks-USA Network, Sci Fi Channel, Bravo and Trio-and moved them into NBC’s 30 Rockefeller Plaza headquarters at the end of the year. The sales forces of USA…
One Pay Cable Drama Project’s Journey From Development to Delivery
By Daisy WhitneyAdvertising Age Media agency Carat USA has created a think tank to brainstorm the next generation of interactive-TV-ad models before they hit the small screen. The group, hatched through the newly formed Carat Digital division, includes Carat advertisers,…
Stephen Davis, president of Granada America, and John Weiser, president of distribution for Sony Pictures Television, who serve as co-chairmen of the National Association of Television Program Executives, have each been nominated to a second term at NATPE, the organization’s…