The Syndicated Network Television Association is expanding its Syndication Day activities aimed at ad buyers, holding a full program in Chicago and adding special sessions for media planners to its 2005 agenda.
SNTA will hold Syndication Day at the Grand Hyatt Hotel in New York March 10, in Chicago March 21 at the Ritz Carlton Four Seasons and at the Four Seasons in Beverly Hills March 24. Last year SNTA held full programs in New York and Los Angeles but only a breakfast for ad buyers in Chicago for Syndication Day.
The conferences will open with a breakfast presentation, followed by closed-door presentations to media buyers by individual syndicators.
Late in the afternoon a session called the planners summit will be held. Reaching planners is important to the syndication business because some syndicators have found it hard to get their attention. As a result, the percentage of ad spending that goes to syndication has been limited.
SNTA President Mitch Burg said the summit will offer planners a condensed version of the day’s presentation. “Planners have a lot of demands on their time and certainly they may not want to invest an entire day” at Syndication Day, he said. “Planners are an integral part of the media process, and we’re glad they’ll have the opportunity to join us.”
The planners summit will be followed by a cocktail reception, which in New York last year attracted the stars of many syndicated programs, including Tony Danza, Ellen DeGeneres and Regis Philbin.
Mr. Berg said last year’s Syndication Day was a big success, reaching more than 900 media buyers. And so far, it has resulted in bigger sales.
SNTA members Buena Vista Television, King World Media Sales, NBC Universal Television, Paramount Advertiser Services, Tribune Entertainment Co., Twentieth Television and Warner Bros. Domestic Television Distribution will all participate in this year’s conferences. Entertainment Studios and MGM will also be part of SNTA Syndication Day 2005.
According to TNS Media Intelligence/CMR, syndication ad revenue rose 16.8 percent in the third quarter to $973 million. For the first nine months of the year, revenues were up 17.3 percent to $2.89 billion.