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‘Starter Wife’ Draws 2.8 Mil Viewers in Adult Demo

The premiere of USA Network’s “The Starter Wife” powered the network to its best ever Thursday night. “Starter Wife” drew 2.875 million viewers in the 18-49 adult demographic and 2.76 million adults 25-54. USA said “Starter Wife” was its biggest…

ABC Wagers on ‘Bet’

ABC ordered the variety-game show “Wanna Bet” from producer Phil Gurin, sources close to the deal said. The series is based on the hit German production “Wetten dass…?” and is hosted by U.K. comedy duo Ant & Dec. ABC has…

Nielsen Recalls Syndie Data

Minutes after releasing its average commercial minute data, Nielsen said it had to reprocess some of the ratings for several syndicated shows and was withholding the data. The problem also affected data on syndicated shows on Nielsen’s NPower system and…

Nielsen: Some Commercial Ratings Top Program Ratings

The Nielsen Company today released its first standardized measure of TV advertising viewing and found that several shows had higher commercial ratings than program ratings when delayed viewing on digital video recorders was factored in. For example, NBC’s “The Office”…

Visible World Partners With Tremor Media

Advertising technology firm Visible World formed a partnership with online advertising provider Tremor Media to extend Visible World’s targeting tools online. Visible World said it launched a new broadband division to support the extension of its targeting ad tools on…

MTV Restructures Development Department

Searching for shows that will bring young viewers back to the network, MTV has restructured its development department. Two executives were elevated and will report directly to Tony DiSanto, executive VP of series development, with a third to be named…

Nickelodeon Announces Resort Deal with Marriott

Nickelodeon announced an agreement with Marriott International and Miller Global Properties to create a chain of “Nickelodeon Resorts by Marriott” hotels worldwide. The companies said that as many as 20 hotels could be under construction by 2020, with the first…

‘Dance’ Steps Up; ‘Palms’ Paltry

Fox is extending its reality-fueled ratings dominance into the summer season, winning Wednesday night with the two-hour airing of “So You Think You Can Dance.” “Dance” tapped a 4.0 rating among adults 18 to 49, according to preliminary Nielsens, leading…

Fred Thompson to Leave ‘Law & Order’

Fred Dalton Thompson, the former Republican U.S. senator who for five years has played a district attorney on “Law & Order,” is leaving the show after reports surfaced that he is ready to announce the formation of a presidential exploratory…

Apple Makes Product Available to YouTube

Apple will open its Apple TV product to YouTube starting in June, the company’s CEO Steve Jobs said at the D5 conference in Carlsbad, Calif. today. The YouTube deal marks the first time that Apple TV, which pipes iTunes content…