Hulu is readying an initial public offering that could value the online-video service at $2 billion, reports the New York Times.

Executives at Hulu have been talking with investment banks about an IPO as early as this fall, the article says. But even so, the company currently makes little profit, the story adds.

"With the market for I.P.O.’s widely regarded as soft, it was unclear how a Hulu offering would fare, and there was some concern in the marketplace that a potential stock sale by G.M. particularly would soak up a large part of investor demand," the article says. A Hulu representative couldn’t be reached for comment, the story adds.