Nielsen Admits Coverage Glitch

Mar 28, 2008  •  Post A Comment

Nielsen Co. has been understating household coverage for about 20 networks since October 2007, the company disclosed today, MediaDailyNews reports. The affected networks or extent of the overstatement were not disclosed, but Nielsen said that the discrepancy was due to a glitch in calculation methods for satellite operators DirecTV and Echostar.

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