Nielsen plans to make time-shifted ratings data the currency for the local television ad marketplace, according to a report by MediaDailyNews. An unnamed Nielsen executive made the announcement to station executives, who disclosed the move during a panel at the Television Bureau of Advertising conference. Nielsen aims to level the playing field between local and national advertisers, but will continue to base local ratings on program averages.
Nielsen to Shift Local Ratings Currency
Mar 28, 2008 • Post A Comment