Nielsen to Shift Local Ratings Currency

Mar 28, 2008  •  Post A Comment

Nielsen plans to make time-shifted ratings data the currency for the local television ad marketplace, according to a report by MediaDailyNews. An unnamed Nielsen executive made the announcement to station executives, who disclosed the move during a panel at the Television Bureau of Advertising conference. Nielsen aims to level the playing field between local and national advertisers, but will continue to base local ratings on program averages.


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  2. The failure rate is so high because most get into this business without a clue of how it works only dollar signs in their head, they buy or find the latest and greatest trading system and think its that easy. Trading forex is a profession just like any other profession, Its the same as wanting to play the piano, you cant just sit down in front of it and begin playing at a concert pianist level…you have to learn it first, same as trading it’s something that takes experience gained to be successful.

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