Television viewers are more loyal to particular shows than the networks or distribution channels that deliver them, according to a poll released yesterday by consultant Accenture. About 70% of consumers watch at least four TV shows a week while 71% watch shows on at least four channels, Accenture reported.
— Danny King
TV Audience More Loyal to Shows Than Channels
Apr 15, 2008 • Post A Comment
Another interesting stat: “100% of people who watch TV need to first turn on their television”