TV Audience More Loyal to Shows Than Channels

Apr 15, 2008  •  Post A Comment

Television viewers are more loyal to particular shows than the networks or distribution channels that deliver them, according to a poll released yesterday by consultant Accenture. About 70% of consumers watch at least four TV shows a week while 71% watch shows on at least four channels, Accenture reported.
— Danny King

One Comment

  1. Another interesting stat: “100% of people who watch TV need to first turn on their television”

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