CBS, News Corp. Face Ad Weakness

May 28, 2008  •  Post A Comment

A USB study found that CBS Corp. and News Corp. are most exposed to advertising weakness because of their higher reliance on auto and financial ads in a sluggish economy, the Hollywood Reporter says. CBS Corp. and News Corp. also have the highest percentage of revenue from advertising, at 70% and 37%, respectively, the newspaper says. Viacom management argued that advertising for fast food, entertainment and consumer staples would continue to be strong despite a possible recession, the newspaper notes.
—Vlada Gelman

One Comment

  1. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

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