A USB study found that CBS Corp. and News Corp. are most exposed to advertising weakness because of their higher reliance on auto and financial ads in a sluggish economy, the Hollywood Reporter says. CBS Corp. and News Corp. also have the highest percentage of revenue from advertising, at 70% and 37%, respectively, the newspaper says. Viacom management argued that advertising for fast food, entertainment and consumer staples would continue to be strong despite a possible recession, the newspaper notes.
—Vlada Gelman