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TVB Study Reveals TV Is Dominant Medium

May 7, 2008  •  Post A Comment

A Nielsen Media Research survey commissioned by TVB found that television is the dominant medium for Americans, TVNewsday reports. The study also revealed that broadcast television coverage is the favored primary news source and that adults 25-54 spend 53% of their daily media hours on television, the Web site says. The study consisted of 1,246 participants surveyed over three weeks in January.
—Vlada Gelman

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