Network Affiliate Marketing Meetings to Coincide With Promax/BDA

May 7, 2008  •  Post A Comment

Broadcast networks ABC, CBS and NBC are planning to hold their affiliate marketing meetings at this year’s Promax/BDA conference June 17 in New York. The meetings are scheduled to take place right before the beginning of the conference, which runs June 17-19.
Network representatives said they are taking advantage of national affiliates attending the conference in order to discuss their own marketing and promotional topics.
“With many of our affiliates’ top marketing and promotion managers attending Promax/BDA this year … it just makes economic and strategic sense for us to meet with our key partners in conjunction with the conference,” said Scot Chastain, NBC’s senior vice president of affiliate marketing and development.
“Our industry is experiencing change like never before, and this meeting gives us the opportunity to discuss immediate and future issues and present strategies in a forum focused on marketing, advertising and promotion,” said Promax/BDA Chairman Michael Benson, who’s also ABC Entertainment’s executive VP of marketing.
Both ABC and NBC will have their meetings at the Manhattan Hilton Hotel, the same venue as the conference, while CBS will gather at its nearby global headquarters.


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