Cable’s take in the upfront advertising market grew at a faster rate than broadcast networks’ haul this year, the New York Times observes. Preliminary numbers show cable took in about $8 million in ad commitments, up 7 to 8 percent. The broadcast networks boosted their take over last year by about 1 percent to $9.2 billion, the paper reports. Higher cable ratings and fragmentation of media that has advertisers chasing audiences wherever they can be found explain the disparity, the paper notes.
-Greg Baumann