Syndie Upfront Eyes Mixed Finish

Jun 17, 2008  •  Post A Comment

The syndication upfront market is seeing mixed results, with CPMs for court shows flat or up just slightly, while sitcoms are generating higher premiums, Media Life Magazine reports. The market, which is expected to close Friday, is being projected by Merrill Lynch analysts to take in $3.1 billion, the magazine says. Buyers, however, predict the number will be closer to $2.5 billion, the magazine notes.
—Vlada Gelman

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