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MacFarlane Talks Creativity at Promax Opener

Jun 17, 2008  •  Post A Comment

Promax/BDA opened its 2008 conference Tuesday afternoon as pundits from throughout the industry hit the New York Hilton for the annual marketing and branding convention.
Opening statements by organization President Jonathan Block-Verk, running his first show as the face of Promax in front of a packed ballroom, declared that marketers have risen to become the most valuable asset in the content-driven but fragmented media stratosphere.
Keynote speaker Seth MacFarlane, fresh off his $100 million deal with Fox, soon took the stage and recounted everything from his meeting with last year’s keynote speaker Bill Clinton to the shaky start for “Family Guy” as well as why parents should never read the trades.
Noting that Promax sounded like something fighting Optimus Prime, Mr. MacFarlane made the point that even as the television landscape continues to change the creative process will always be the same.
He said he was able to obtain better results and get more creative work from his staff by giving them free rein and “letting people smarter than me do their jobs.”

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