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Syndie Upfront Sees Increases

Jun 18, 2008  •  Post A Comment

The syndication upfront market took in $200 million more in overall revenue than it did last year, increasing 8%, Media Daily News reports. First-tier syndication shows “Oprah Winfrey,” “Dr. Phil” and “Entertainment Tonight” garnered single-digit CPM increases, while new shows “Bonnie Hunt” and “Wizard’s First Rule” attracted strong buyer interest, resulting in “healthy upfront deals,” the Web site says. Smaller rating declines for syndicated programs compared with the double-digit declines experienced by primetime programs as a result of the writers strike helped to buoy the syndication upfront, the Web site notes.
—Vlada Gelman

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