Brian Wieser, director of industry analysis for Interpublic unit Magna Global, told an audience at the OMMA Publish program that television “is not dead and it’s not dying,” Online Media Daily reports. Wieser pointed out that 30 hours per person per week are spent in front of the TV, the Web site says. Ad spending will also continue to grow since it can depend on industry measures, while the convenience, relatively low cost and quality of content will keep TV viewing dominant among consumers, the Web site notes.
—Vlada Gelman