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ABC Features Unlikely Celebs in Soap Ads

Jul 21, 2008  •  Post A Comment

ABC is giving its soaps a big marketing push with a series of ad spots featuring non-soap related celebrities such as actress Elizabeth Berkley, fashion designer Randolph Duke, Spice Girl Mel B. and “The Sopranos” actor Vincent Pastore, AdAge reports. The spots will appear on ABC and SoapNet as well as celebrity-oriented Web sites and magazines, the newspaper says.
—Vlada Gelman

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